Sometimes you just have to read the original yourself. Here’s the verbatim press release in the latest virtue-signaling act by federal Minister of the Environment and Climate Change Steven Guilbeault:

News release

Launching the Net-Zero Challenge to recognize and support businesses transitioning to cleaner operations

August 26, 2022 – St-Constant, Quebec

Businesses across Canada are developing cleaner ways of doing business not just to reduce harmful emissions, but also to be more resilient and competitive in the 21st centuryeconomy.

Today, during an event at Lafarge Canada’s St-Constant cement plant, the Honourable Steven Guilbeault, Minister of Environment and Climate Change, announced the launch of the Net-Zero Challenge, a new national voluntary initiative for businesses operating in Canada. Businesses that join the Challenge commit to developing and implementing credible and effective plans to transition their facilities and operations to net-zero emissions by 2050.

Minister Guilbeault announced a number of founding participants that have joined Canada’s Net-Zero Challenge. The Cement Association of Canada hosted the event and is one of the 12 Canadian organizations that have joined the Net-Zero Challenge, making a commitment to reach net-zero emissions by 2050. The Canadian cement industry is a prime example of an entire industry that is in the process of transitioning to net-zero emissions, in close collaboration with the Government of Canada.

Action on climate change must be taken seriously and that is why credibility and accountability are built into the design of the Net-Zero Challenge. For companies to join and remain in the program, they must meet minimum requirements, submit annual progress reports, and produce five-year updates of their net-zero plans. Companies that fail to meet the requirements will be removed from the program.

Companies will benefit from technical guidance, best practices, a community of peer businesses and the opportunity to highlight their commitment to achieving net-zero emissions. The Net-Zero Challenge also includes various participation tiers to encourage ambition and track progress in net-zero planning. The participation tiers begin at the Bronze level and go up to the Diamond level.

Canada’s recently announced 2030 Emissions Reduction Plan highlights the actions needed to reduce emissions in various sectors of the economy. The steps taken by businesses to reduce their emissions will complement the investments and regulatory measures that the Government of Canada is taking to fight climate change and strengthen Canada’s clean economy.

Businesses interested in joining the Net-Zero Challenge can learn more by visiting the Net-Zero Challenge website.


“Businesses planning for the future can see already that it pays to be part of the low-carbon economy of the 21st century. The Net-Zero Challenge is designed to challenge businesses, big and small, to transition to cleaner ways of doing business, and offers both the tools and recognition to support their efforts. At the same time, the Net-Zero Challenge will be backed by solid reporting requirements so that we can be sure that businesses are meeting its high standards. I encourage businesses to look into joining!”

– The Honourable Steven Guilbeault, Minister of Environment and Climate Change

“Canada is well-positioned to become a world leader in the net-zero economy. By working with industry, we will see Canadian companies and innovators bring in more sustainable technologies, create more jobs and more growth, and help make the world a better place for everyone. Together, we can create a sustainable market that achieves net-zero emissions by 2050 and advances Canada’s commitment to clean growth.”

– The Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry

“Climate change is our industry’s most significant challenge. By charting a credible, transparent path to net-zero emissions, our industry continues its history of leadership in building the sustainable world of tomorrow. We are proud to be a founding participant in the Net-Zero Challenge. It is one more example of our pursuit of proactive partnerships with governments, the construction sector and civil society to support reductions in our carbon emissions by up to 40% by 2030 and net zero by 2050.”

– Adam Auer, President and CEO, Cement Association of Canada

Quick facts

  • The founding participants joining the Net-Zero Challenge include:
    1. Aviva Canada
    2. BASF Canada
    3. Cement Association of Canada (Ash Grove Cement, a CRH Company; Federal White Cement, Ltd.; Lafarge Canada; Lehigh Hanson; and St Marys Cement, a Votorantim Cimentos Company).
    4. CN
    5. Edmonton Regional Airports Authority
    6. General Motors of Canada Company
    7. Greater Toronto Airports Authority
    8. Loblaw Companies Limited
    9. Ottawa International Airport Authority
    10. Shell Canada Limited
    11. Vancouver Airport Authority
    12. Woodfibre LNG Limited
  • The Net-Zero Challenge builds on the momentum of global net-zero initiatives. This made-in-Canada approach is meant to be complementary to and aligned with many other international net-zero initiatives. This includes the United Nation’s Race to Zero Campaign aimed at accelerating the momentum towards a decarbonized economy and achieving net-zero emissions by 2050.
  • Companies that join the Challenge will develop a credible and robust plan to achieve the commitment of reducing emissions to net zero. The Net-Zero Challenge is open to all businesses in Canada, and will provide a framework, guidance and a community of peers to support companies in their net-zero planning.
  • With over 120 countries around the world moving quickly to decarbonize towards net zero, it’s essential that the business community lead the shift toward Canada’s net-zero economy. These companies realize that taking action on climate change is good for business and is in fact expected by more and more of their Canadian and global customers.

That’s it. Word for word. Will you be joining the Net Zero Challenge? Below, you can find some stories on wind power in Alberta producing not net zero, but damned close to zero power. On a regular basis.

  • 0076 Latus only
    0076 Latus only
  • 0073 SaskWorks-Pipeline Online
    0073 SaskWorks-Pipeline Online
  • 0067 PFM SaskWorks Payroll Investment Plan
    0067 PFM SaskWorks Payroll Investment Plan
  • 0064 Estevan OTS
    0064 Estevan OTS
  • 0063 Turnbull Excavating hiring crusher
    0063 Turnbull Excavating hiring crusher
  • 0062 TED_EPAC_Technology_30
    0062 TED_EPAC_Technology_30
  • 0061 SIMSA 2024 For Sask Buy Sask
    0061 SIMSA 2024 For Sask Buy Sask
  • 0058 Royal Helium Steveville opens anonymous rocket
    0058 Royal Helium Steveville opens anonymous rocket
  • 0055 Smart Power Be Smart with your Power office
    0055 Smart Power Be Smart with your Power office
  • 0052 Predator Inspections
    0052 Predator Inspections
  • 0051 JML Hiring Pumpjack assembly
    0051 JML Hiring Pumpjack assembly
  • 0049 Scotsburn Dental soft guitar
    0049 Scotsburn Dental soft guitar
  • 0046 City of Estevan This is Estevan
    0046 City of Estevan This is Estevan
  • 0041 DEEP Since 2018 now we are going to build
    0041 DEEP Since 2018 now we are going to build
  • 0032 IWS Summer hiring rock trailer music
  • 0022 Grimes winter hiring
  • 0021 OSY Rentals S8 Promo
  • 0018 IWS Hiring Royal Summer
  • 0013 Panther Drilling PO ad 03 top drive rigs
  • 0011
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  • 0002 gilliss casing services
    0002 gilliss casing services
  • 9002 Pipeline Online 30 sec EBEX
    9002 Pipeline Online 30 sec EBEX
  • 9001

Another Wednesday, another day Alberta’s wind power puts out 2% of its rated capacity

Thursday morning, Alberta’s wind fleet was producing just 10 megawatts out of 2,589, 0.4% of capacity

Brian Zinchuk: On Aug. 17 Alberta’s now 28 wind farms combined were putting out less power than Boundary Dam Unit 3 with carbon capture

On a day when SaskPower signs 650 MW interconnect with US, Alberta’s wind failure shows necessity of such interconnects

Alberta adds another 200 megawatt wind farm, yet still gets next to no power from its now 28 wind farms

Two days ago, Saskatchewan set another summer power consumption record. Today, Alberta’s wind is currently putting out 1.2% of its capacity