Potash. Photo by Steve Halabura

Editor’s note: With Russia having turned into an international pariah after its invasion of Ukraine, sanctions and the fact that some export ports are now in a war zone are having a tremendous impact on commodities. While Canada’s withered military doesn’t have much capability to contribute, especially if this war expands into NATO, there is something we can do: take up market share formerly occupied by Russia and Belarus in global markets. Every barrel of oil we produce, every tonne of potash or cubic metre of helium we can put on the market is one barrel, tonne or cubic metre we can displace from the invaders, and reduce their ability to finance this war. We might not be able to do much with our military (I was a reservist air force officer for seven years, so I have a bit of perspective on this), but we can fight them with our commodities. Even if our products, like oil, end up going to the United States, it frees up other volumes that would have gone to the States to go to Europe, or other places, instead. Brazil, for instance, is heavily reliant on Russian potash. Maybe we can start shipping there. This particular podcast talks about opening new markets.

To that end, Pipeline Online will be carrying some podcasts and other content from Saskatchewan business commentator and Chair of Martin Charlton Communications Paul Martin. Martin is an expert on Saskatchewan resources. Back in February, I had a chance to watch a webcast he did on how the time is now our commodities, and that was before a war broke out in Europe. It was quite impressive and inspiring, to say the least.

In this podcast, Paul Martin joins host Dan Gold to talk about how a comedian moved the needle when it came to building relationships in China. More content from Martin and his team at Martin Charlton Communications can be found at MyNewsroom.ca.

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