The Saskatchewan Roughriders Football Club announced on Sept. 15 a new multi-year partnership with Co-op.

“This collaboration will introduce the Co-op Community Zone, the largest community zone in Canadian sports, which will provide Rider Fans and Co-op members across Saskatchewan, access to the most affordable ticket in the stadium. Available exclusively at participating Co-op gas bars, food stores and Home & Building locations across Saskatchewan, these tickets are $20 all-in for all pre-season, regular season games (not including Labour Day), and home playoff games (not including Grey Cup). Labour Day tickets will be $30 all-in!” the release said.

“The Roughriders are thrilled to partner with Co-op, an organization that shares our values, commitment to local communities and our deep Saskatchewan roots,” said Craig Reynolds, President and CEO of the Saskatchewan Roughriders. “The creation of the Co-op Community Zone represents far more than affordable tickets; it’s about strengthening our connection to fans across the province and giving even more people the chance to experience the energy at Mosaic Stadium.”

In this partnership, Co-op will receive naming rights to the Co-op Community Zone —a designated area of approximately 2,000 seats spanning the entire 600 level of the east side of Mosaic Stadium. In addition, the Club will also recognize Co-op as an Official Partner of the Saskatchewan Roughriders, the Official Fuel of the Saskatchewan Roughriders and the Official Liquor Retailer of the Saskatchewan Roughriders.

This summer also marked the 90th anniversary of Federated Co-operatives Limited’s Regina Refinery Complex.

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“This partnership between Co-op and the Saskatchewan Roughriders is rooted in shared values and our deep commitment to Saskatchewan,” said Heather Ryan, CEO, Federated Co-operatives Limited. “We are excited to come together to create one of the largest, most affordable and most impactful community-driven collaborations in Canadian sports. This partnership reaffirms our dedication to serving what matters most — our members, our fans and our communities.”

“Together, these two iconic Saskatchewan brands are committed to offering fans across the province affordable access to games, while enhancing the game day experience and expanding their community impact far beyond the field. As long-standing contributors to Saskatchewan’s economic and community landscape, both organizations are proud to support Co-op members of Rider Nation — fuelling their passion, feeding their pride and helping to build lasting connections, both on and off the field,” the release said.

Tickets for the Co-op Community Zone go on sale September 22 for the Roughrider’s October 10th and October 25th home games at participating Co-op gas bars, food stores and Home & Building locations across Saskatchewan.

Fuel Good Day

Tuesday, Sept. 16 is also Co-op’s Fuel Good Day. Participating Co-ops will donate a minimum of five cents per litre sold to a local registered charity or non-profit organization in their community. 

“As a co-operative, we are committed to giving back to the communities we serve, and Fuel Good Day is one of the ways we do that,“ said Ryan. “Together with our customers and members, we’ve raised more than $4.9 million since this event began in 2017. We’re so proud of the impact Fuel Good Day has had across Western Canada.” 

In previous years, the funds raised through Fuel Good Day have supported hundreds of organizations, including food banks, firefighter associations, health-care organizations, community centres, animal shelters, schools, sports clubs and many more. 

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