Brian Zinchuk is editor and owner of Pipeline Online
MAJOR – You do whatever you can to stand out, when it comes to marketing, but OSY Rentals of Major, has, for several years, taken one of the most unique approaches.
On Dec. 10, the company, located west of Kerrobert, wrapped up it’s seventh season of its web video series. It’s called Oh Sh!t Yeah, which happens to also be what OSY stand for.
You can see the season 7 finale here:
In the episode, called “Physical Fatness,” the crew at OSY takes part in a hot dog eating contest. What does that do with renting oilfield equipment? Who knows? But it’s funny.
The previous episode has them chasing chickens, like Rocky, training for a fight.
The first episode was posted in the spring of 2017, and hilarity has ensued ever since.
Over the years, the offbeat series has taken a little bit of inspiration from American Chopper, and perhaps some from Letterkenny and Corner Gas, to boot.
Asked why they are still doing it, and if it’s working for them, Dallas Cairns, manager of OSY said, “Actually, it’s so hard to tell. It’s like It’s like buying a billboard. You have no idea what you’re getting back. But this is what we do. We’ll run into customers or random people, and they’ll say, ‘Hey, when’s the next day of your show coming out?’ Then we’ll be like, ‘Oh, I didn’t even know you watched it.’
“And that’s the truth. That’s how it really is. It’s just like, well fuck it, if those one guys are watching it, and the idea is, if you can send them an email, just like our hockey draft, if you can send a potential client or client an email that is not about work, that just puts you top of mind. That’s all we’re trying to do. We just want to get top of mind so if they ever have a job, it’s like fuck, oh, yeah, OSY. That’s it.
Here’s the other episodes of Season 7.
Season 7, Episode 3 Ready, Aim, Fire
Season 7, Episode 2 New Direction
Season 7 Episode 1 Stylin’ & Profilin
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