EDITORIAL: Context, not sound bites

EDITORIAL: Context, not sound bites

I can’t promise that Pipeline Online stories are going to be the first you see in your social media news feeds. That’s because I’ve attended events where other Saskatchewan media have a story online before I’ve even packed up my cameras.

But here’s the difference: they plucked a couple soundbites from the event, threw up a few sentences in piece in quest to be first up, but in many cases that’s it. Onto the next thing. I noticed this in particular at an oil and gas rally held in Moosomin a few years ago. The large media not only had a reporter and camera person asking questions, they had another person on a laptop in the back, writing a story as the event was going on, and posting it around the time or almost immediately after the scrum at the end. How can you possibly know the story when the event isn’t even over yet?

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