Brian Zinchuk is editor and owner of Pipeline Online
Is now
CALGARY – In the last year, the CAODC became the CAOEC. On Sept. 23, PSAC, the Petroleum Services Association of Canada, rebranded itself as Enserva. It’s continuing a trend of ditching terms like “petroleum” or “oilwell” in branding, in favour of “energy.”
In a press release on that day, PSAC said, “Canada’s energy industry is transforming, and so is Enserva – today, our association is proud to officially announce our rebrand from our previous identity as the Petroleum Services Association of Canada to our new moniker, Enserva. This exciting rebrand better reflects who our Association is and where we are going.”
It continued, “For over 40 years, our association has championed Canadian energy. Our roots run deep in the petroleum industry. Our future lies in the interconnected energy industry, where all verticals need the services, suppliers and manufacturers we represent.”
The name change also ends a long-time confusion between PSAC, the Petroleum Services Association, and PSAC, the Public Service Alliance of Canada.
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“For our team, board, and members, this is more than a name change. The Enserva brand is meant to commit the organization to continually serve our members’ and communities needs in everything we do. To showcase the kind of value our members can expect, we are launching our ESG playbook to members today. This toolkit, developed with the expertise of leading ESG professionals, supports our members in implementing ESG strategies to enable greater efficiency and opportunity in their businesses and to be catalysts for positive impacts in their communities. We are also rolling out our Advocacy Roadmap to members that outlines our industry advocacy plans and policy solutions as we continue to be collaborators on the road to NetZero.”
Who PSAC, now Enserva, serves. Enserva website
The launch of the rebrand also includes a new logo that “better represents the direction of our brand. The layers represent the three origins of energy on our planet: underground (warm grey), on the surface (green), and in the sky (blue), and the three sectors of our membership, services, supply and manufacturing,” the release said.
Enserva president and CEO Gurpreet Lail said, “Our members are the innovators and solution-finders of Canada’s energy services, supply and manufacturing sector. They are the ones leading in meaningful contributions to the global energy challenge. At Enserva, we are the energy behind the energy.”
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January McKee, board chair of Enserva and president of AMGAS, said, “The energy industry is transforming, and so are we. We are thrilled to announce that we are now Enserva – a bold brand chosen to better reflect who we are and where we are going. AMGAS is proud to be apart of Enserva, an organization that so tirelessly supports Canada’s energy services, supply and manufacturing sector.”
“This new modern name and logo reflects the direction of the industry where Canada continues to have a bright future as one of the world’s most important sources of energy from all sources. Tenaris is also investing in this direction and is pleased to be a part of Enserva,” said David McHattie, vice president, Institutional Relations Tenaris Canada and vice chair of Enserva.
“Our energy service sector is vital to the success and sustainability of Alberta’s energy industry. Working with oil and gas producers, service companies have provided thousands of jobs for Albertans and helped pump the lifeblood of this industry. I have no doubt this will continue under this bold new brand,” said Hon. Minister Savage, Minister of Energy Alberta.
Jim Reiter, Saskatchewan Minister of Energy & Resources, said, “Congratulations on the rebrand of your organization to reflect the evolution of this vital sector in our province. I wish you much success as you continue to champion sustainable Canadian energy.”
The new website for Enserva is enserva.ca.
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